CHALLENGES

How do I plan for growth?

Whether you are starting a new business venture or have been in the market for a long time, you are always looking to grow, expand your customer base and increase your profits. But how is this done?

First you need to take a step back, look at the general picture, analyze your business and answer some basic questions. What are my strengths? What prevents me from growing? Is there an opportunity I have to take advantage of? Do I have a team capable of coping? Do I need extra funding? How strong and threatening is competition?

Once you have a clear idea of the current state of the business, you can envision what you want to be in one, three, five years from now. Goals must be ambitious but realistic!

Your business plan will include items such as:

Research on new markets, new products and services
Creating a competitive advantage
Brand enhancement and corporate image promotion
Marketing and sales action planning
Checking the course and size of the business
Analysis and reduction of operating costs
Assessment of financial needs and resources

Once you have chosen the destination, you can now plan your journey towards your goal. How much time will it take for each stage, what supplies and what resources do you need to have, what intermediate stations do you plan to reach? The course may not always be straightforward, so there should be alternative plans with some flexibility in the face of potential obstacles.

If you need help designing the next step for your business, Integro is by your side.
We can make the trip enjoyable!